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The Strawberry Test: Why Your AI Marketing Assistant is Probably Failing You
I’m a Wix Partner. I love tech. I love efficiency. So, when the AI marketing assistants started popping up, promising to write my blog posts, design my graphics, and handle my SEO while I sipped coffee, I was the first person in line. I thought, "well, if you can't beat 'em, join 'em" Well, I tried it. I let the AI take the wheel for a bit. And honestly? It was a disaster. The blogs it wrote were... well, slop, is the only word for it. It was fluffy, robotic, and about as int
4 min read


I’m officially over the "Viral" trap (and you should be, too)
If I see one more video of an influencer pointing at floating text while dancing to a trending song, I might actually scream. We’ve all been there, right? You’re sitting on your couch at 9:00 PM, scrolling through Reel after Reel of people telling you that if you just follow their "3-step formula," your life will magically change. They make it look so easy. They tell you that "anyone can do this," and if you aren’t hitting those breakout numbers, it’s just because you aren't
3 min read


Why BC Organizations are Prioritizing Accessibility in 2026
If you’ve been following the news in British Columbia lately, you’ve likely heard about the Accessible British Columbia Act . There is a lot of noise out there, and I want to clear something up immediately: If you are a private business owner or a small non-profit, you aren't currently under a direct legal mandate to have a formal accessibility plan. That requirement currently sits with "prescribed authorities" (i.e., government ministries, hospitals, school boards, and munic
2 min read


Scaling Without the Burnout: Why Training is the Best ROI for BC Entrepreneurs
Let’s be honest: most business advice is exhausting. You’re told to "hustle harder," "plant seeds," and "wait for growth." But if you’re a creative, a non-profit leader, or a neurodivergent founder, you don't need more metaphors, you need systems that actually work for your brain and your schedule. In my decade of work across BC’s arts and tech sectors, I’ve noticed a pattern. Most businesses don't fail because of a lack of talent; they fail because of operational friction. Y
3 min read


Saving Time, Saving Sanity: A Neurodiverse Entrepreneur’s Guide to Getting Started with Automation
For neurodiverse entrepreneurs, time isn’t just a resource; it’s a form of protection. It guards your energy, your focus, and your...
3 min read


Proven Online Business Strategies for Entrepreneurs
Starting and growing an online business can be both exciting and challenging. With the right approach, entrepreneurs can build a...
4 min read


Transformative Coaching for Entrepreneurs
Entrepreneur growth coaching is a powerful tool that can help business owners unlock their full potential. It goes beyond traditional...
3 min read


Modular SOPs
A Neurodivergent-Friendly Way to Build Business Routines You’ll Actually Stick To Have you heard the term Modular SOP before? Running a...
3 min read


Stop Managing Your Tech and Start Managing Your Business
Most people hear the words "Digital Strategy" and their eyes immediately glaze over. It sounds expensive, complicated, and like something only big corporations with massive teams need to worry about. But in reality, a digital strategy is just a fancy way of saying: "Does the stuff I do online actually help me get more clients, or is it just taking up my time?" If you’re a non-profit director or a business owner in BC, you probably feel like you’re constantly "doing digital."
2 min read


Building a Workflow That Works for Your Brain: Why Task Batching Is My Go-To When Everything Feels Hard
Some days, I sit down to work and everything in me resists it. The task is boring. My brain starts scanning for something, anything, more...
2 min read


How to Manage IDEA VS NEED: Balancing Creativity and Action
As a project manager and business coach, I’ve seen it time and time again, especially among neurodiverse entrepreneurs and creatives: the tension between our brilliant ideas and the practical realities of building a sustainable business. We’re visionaries, idea machines, and passionate problem-solvers. But sometimes, that very creativity becomes a trap.
What we want to do vs what we need to do (and what we are actually doing). Let’s unpack this.
5 min read
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