Lys was contracted to lead several high-impact projects. They designed and conducted qualitative research on participant experience, completed a CRM gap analysis with clear strategic recommendations, delivered one-on-one business coaching, and contributed as a peer mentor and subject matter expert within our IDEA Ecohub. Their work also supported outreach, survey design, KPI development, and data reporting across two major programs.
Brandi Butts
Program Manager, Community Futures BC
SERVING INDUSTRY LEADERS
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Digital Strategy
Do you have a marketing team? Perhaps they are understaffed or under-experienced. I provide digital strategies to organizations to meet their online goals. Whether you need help boosting your website traffic, gaining new followers on social media, or increasing your open rates.
Website Accessibility
Ensuring your website and brand meet online website content accessibility guidelines is becoming increasingly common due to changing legislation and the desire to offer superior customer experience. I am a trained WCAG 2.1 specialist.
Content Distribution
Content is critical; having a distribution strategy saves you time and money and helps keep your customers happy. Many organizations create content but need to know if their distribution efforts are paying off. I create distribution strategies and provide you with effective KPIs to manage this.
Customer Success
I am passionate about the customer journey, with over ten years of experience leading merchandising teams and building Customer Success teams. I help your organization manage the customer journey, from support staff training and building custom workflow solutions to creating technical documentation and client-facing support articles.
Workshops & Webinars
I offer organizations workshops or webinars that their stakeholders want to participate in. There are topics ranging from building your own website, SEO & Accessibility training for beginners, and how to use social media to avoid burnout.
Workshops can be arranged at in-person locations across Vancouver Island, or webinars can be designed to meet your stakeholders online.
Workflows
I love building custom workflows for organizations and combining years of merchandising experience with team leadership, customer support and digital adoption. I build workflows to help your business to help your team use their time efficiently.
Why Organizations Hire Me
I keep projects on track with clear, consistent communication and a strong commitment to meeting deadlines and deliverables. My ability to bridge the gap between creative, technical, and operational teams ensures that everyone stays aligned and informed. Beyond my professional skills, I bring qualities that can’t be taught. Intuition, empathy, and strategic clarity. These help projects move forward smoothly and successfully.
If your organization needs a consultant who can build, manage, and deliver with excellence, let’s talk.
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The Digital Creation Hub (DCH) program started as a spark of an idea and with Lys's guidance it has turned into a viable pilot project. They have created all the systems and backend processes needed to run this vital program, and they are also serving as the digital coach for the program itself.
They have a way of explaining complicated and enigmatic digital processes in a very digestible and kind way, tailored to the individual's needs, and their one-on-one work with our artist clients is the highlight of the program. They have an impeccable work ethic and are quick to troubleshoot areas where we might run into difficulties, offering tangible real-world solutions. They bring such a wealth of knowledge and expertise that they are able to guide our artists through the huge array of digital options available to them. We are looking forward to working with them on more projects and highly recommend them.
Illana Hester | Executive Director,
The Old School Art House
Strategic Consulting That Delivers Real Results
Looking for a consultant who can do more than just advise? My name is Lys Glassford. I bring a proven track record of building and delivering high-impact projects, from concept to execution.
As a highly creative and collaborative project manager, I specialize in:
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Program design and development
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Marketing strategy and implementation
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Online infrastructure and digital delivery
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Workflow optimization and team coaching
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Facilitation and program delivery
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Online and Offline Accessibility
Whether you need someone to lead independently or integrate with your team, I bring the flexibility and emotional intelligence to adapt to your environment. I am multi-passionate and wear many hats to complement my vast skill set. I've coached and managed high-performing teams, built customer success programs, and supported organizations through complex transitions.
Clients bring me in at the start or when communication has broken down and momentum has stalled. I speak both technical and non-technical language, ensuring stakeholders stay informed, aligned, and confident throughout the project lifecycle.
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When I'm not consulting or working online, you can find me painting murals across Vancouver Island (you can commission me for that, too!)
Lys Glassford
Digital Consultant | Accessibility Specialist | Creative Technologist | Project Manager
With over a decade of experience across tourism, arts, nonprofit, and tech sectors, I bring a rare blend of strategic thinking, creative execution, and technical fluency. I’ve led provincial programs, coached high-performing teams, and built digital infrastructure for organizations across Canada; from grassroots nonprofits to government-funded initiatives.
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I specialize in:
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Website Design & UX across platforms like Wix, WordPress, Shopify, and Squarespace
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SEO & Digital Marketing strategy for tourism, arts, and small business sectors
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Accessibility Consulting (WCAG 2.1) and inclusive design practices
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Workflow Optimization & Coaching for remote teams and neurodiverse individuals
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Program Development & Facilitation including webinars, workshops, and stakeholder engagement
My toolkit includes excellent organization and communication, HTML5, CSS, JavaScript, Git, SQL, Jira, Confluence, Zendesk, HubSpot, Google Workspace, Google Analytics, Adobe Suite, and Procreate.
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Recognized as an Emerging Cultural Leader and recipient of the Above & Beyond Award by the City of Nanaimo, I’m known for my ability to bridge creative, technical, and operational teams. And for bringing empathy, clarity, and momentum to every project.
Business Development Solutions
Services your stakeholders actually want
Looking to support your stakeholders with hands-on digital strategy, training, or consulting? I offer direct service delivery tailored to your audience. Whether it’s staff, program participants, or community members.
From workshops and webinars to one-on-one support, I collaborate with organizations to provide accessible, actionable solutions that meet real needs.