Lys was contracted to lead several high-impact projects. They designed and conducted qualitative research on participant experience, completed a CRM gap analysis with clear strategic recommendations, delivered one-on-one business coaching, and contributed as a peer mentor and subject matter expert within our IDEA Ecohub. Their work also supported outreach, survey design, KPI development, and data reporting across two major programs.
Brandi Butts
Program Manager, Community Futures BC
SERVING INDUSTRY LEADERS
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Digital Strategy
Is your marketing hitting a ceiling? Whether your team is stretched thin or you’re launching a new initiative, I build the roadmap to get you noticed. From increasing high-value web traffic to boosting engagement and conversion rates, I provide the strategic oversight needed to turn your digital goals into measurable growth.
Website Accessibility
Inclusion is no longer optional. With evolving Canadian legislation and a global shift toward inclusive design, I help you meet WCAG 2.1 standards. As a trained specialist, I ensure your brand is accessible to all users, reducing your legal risk while providing a superior customer experience for everyone.
Content Distribution
Stop creating content that no one sees. Most organizations waste money on content that hardly gets views. I build distribution frameworks that ensure your message reaches the right audience at the right time. I provide the KPIs you need to see exactly where your efforts are paying off, and where they aren't.
Customer Success
Turn your customers into advocates. A great product fails without a great experience. I help you audit the customer journey, from staff training and technical documentation to custom support workflows. The result? Lower churn, higher satisfaction, and a support team that operates like a well-oiled machine.
Workshops & Webinars
Training that actually sticks. I deliver high-energy, actionable training for your stakeholders on topics like SEO, Accessibility, and Social Media health. Available in-person across Vancouver Island or via interactive webinars, these sessions are designed to move participants from "overwhelmed" to "empowered."
Workflows
Recapture your team’s time. Inefficient processes are the "hidden tax" on your business. I combine years of merchandising and digital adoption experience to build custom workflows that eliminate bottlenecks. I help your team work smarter, reducing burnout and increasing overall operational velocity.
Why Organizations Hire Me
I bridge the gap between your people and your tech I don’t just "manage" projects; I make sure they actually cross the finish line without wasting your time or budget. My specialty is acting as the "translator" between your creative team, your technical staff, and your leadership. I make sure everyone is speaking the same language so that nothing gets lost in translation. I bring a mix of logical systems and human empathy to keep momentum high, even when projects get complicated. If you need a partner who can build, manage, and deliver a project with total clarity, let’s talk
The Digital Creation Hub (DCH) program started as a spark of an idea and with Lys's guidance it has turned into a viable pilot project. They have created all the systems and backend processes needed to run this vital program, and they are also serving as the digital coach for the program itself.
They have a way of explaining complicated and enigmatic digital processes in a very digestible and kind way, tailored to the individual's needs, and their one-on-one work with our artist clients is the highlight of the program. They have an impeccable work ethic and are quick to troubleshoot areas where we might run into difficulties, offering tangible real-world solutions. They bring such a wealth of knowledge and expertise that they are able to guide our artists through the huge array of digital options available to them. We are looking forward to working with them on more projects and highly recommend them.
Illana Hester | Executive Director,
The Old School Art House
Operational Excellent & Strategic Execution
Stop managing bottlenecks. Start scaling impact.
Most organizations don't have a strategy problem; they have an implementation problem. I bridge that divide by combining Lean methodology with high-level Digital Strategy to build resilient, accessible, and optimized organizational ecosystems.
As a cross-functional lead, I utilize a DMAIC (Define, Measure, Analyze, Improve, Control) framework to deliver results in:
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Agile Program Design & Lifecycle Management: Moving initiatives from high-level conceptualization to sustainable, full-scale delivery.
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Operational Workflow Optimization: Applying Lean Six Sigma principles to identify "Muda" (waste) in your digital stack, reducing friction, and increasing team velocity.
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Digital Infrastructure & Technical Architecture: consulting on robust, scalable online systems that integrate seamlessly with your existing operational workflows.
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Regulatory Accessibility & Inclusive UX (WCAG 2.2): Future-proofing your brand against Canadian compliance risks while expanding your market reach through inclusive design.
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Change Management & Team Coaching: Facilitating complex transitions with high emotional intelligence (EQ) to ensure stakeholder alignment and cultural buy-in.
Organizations typically engage my services at two critical points:
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Phase 0 (Inception): Setting the strategic baseline to ensure a project is built for scale and accessibility from day one.
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The Recovery Phase: When a project has stalled due to technical debt, communication silos, or scope creep.
I act as the Technical-Creative Translator, synthesizing complex data for executive stakeholders while providing granular, actionable directives for technical and creative teams. Whether leading a distributed remote team or integrating as a fractional lead, my goal is to drive Continuous Improvement and measurable outcomes.
My perspective is unique: I am a Creative Technologist. When I am not optimizing digital workflows, I am designing large-scale murals across Vancouver Island.
This isn't just a hobby, it is a study in visual systems and spatial logic. Whether I am managing a 40-foot physical installation or a multi-tiered CRM migration, the principle remains the same: Strategic clarity, meticulous planning, and a flawless finish.
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Lys Glassford
Digital Consultant | Accessibility Specialist | Creative Technologist | Project Manager
I bring a rare combination of strategic planning, creative design, and technical skill to every project. Whether building digital systems and intake processes for provincial programs or helping grassroots nonprofits modernize, my goal is to create infrastructure that actually works for people. I am known for bridging the gap between "the tech" and "the vision," ensuring your team stays aligned, empathetic, and productive.
Core Areas of Expertise:
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User-First Web Design & SEO: Creating high-performing websites (Wix, WordPress, Shopify) that get found and convert visitors into customers.
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Accessibility & Inclusion (WCAG 2.1): Future-proofing your brand by ensuring your digital content is accessible to everyone, including those with disabilities.
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Workflow & Team Optimization: Designing smarter ways for remote and in-person teams to work together using tools like HubSpot, Jira, and Google Workspace.
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Program Growth & Training: Developing and leading workshops, webinars, and digital programs that engage your community and stakeholders.
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Project Management & Coordination: Leading complex initiatives from initial concept to final delivery. I manage the "critical path", budget, timelines, and stakeholder communication, so you don't have to worry about the details.
Land Acknowledgement
I am based in Nanaimo, BC on the ancestral lands of the Snuneymuxw First Nation. I am grateful to operate on this land, which is governed by the Sarlequun Snuneymuxw Treaty of 1854—one of the few pre-Confederation treaties in British Columbia.
Working remotely allows me to collaborate with clients across Turtle Island. I recognize that the infrastructure supporting this work exists on stolen lands. I am dedicated to the process of decolonization by listening, learning, and supporting Indigenous-led initiatives across the regions where my work has an impact.
Scalable B2B Service Delivery & Coaching
High-impact digital support for your program participants
I partner with organizations, non-profits, and government-funded initiatives to provide expert digital coaching directly to their clients. Whether you are supporting new entrepreneurs or individuals facing barriers, such as disabilities or neurodiversity, I act as an extension of your team, providing the technical and strategic support your participants need to succeed.
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How the Partnership Works: Your organization hires me as a dedicated service provider. You manage the program, and I manage the delivery of high-value coaching, including:
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1-on-1 Business & Marketing Coaching: Tailored sessions that help entrepreneurs find their audience and build their brand.
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Technical Support: Hands-on website improvements and digital troubleshooting for platforms like Wix, Shopify, and WordPress.
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Operational Skills Training: Specialized coaching in time management and project organization designed for neurodiverse learning styles.
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Inclusive Service Delivery: All coaching is designed with accessibility at its core, ensuring every participant feels supported and capable.
Offering seamless integration into your program, I simplify your administration by billing your organization directly, allowing you to focus on program growth while I focus on participant results. From workshops and webinars to individual mentorship, I provide the accessible, actionable solutions that help your interested parties th thrive