From Vision to Proof of Impact
Program Architecture | Strategic Audits | Qualitative Analysis
High-level goals often get lost in poor implementation, technical gaps, or a lack of human-centered feedback. You don't just need a manager to check boxes, you need an architect to build the system and a strategist to prove it works.
I bridge the gap between executive intent and operational reality. By combining Lean methodology with human-first research, I design digital programs that are resilient, inclusive, and backed by measurable participant success.
How I Architect Your Success
Program Architecture & System Design
I build the high-level blueprints for complex digital initiatives, ensuring your technology, workflows, and long-term goals are in total alignment. As a fierce project lead, I move programs from conceptualization to sustainable delivery, ensuring no detail is lost in the transition.
Technical Audits & Risk Mitigation
I provide clarity through deep-dive Gap Analysis and Risk Registers, identifying where your digital ecosystem is vulnerable or inefficient. I don't just point out the problems; I provide the strategic recommendations needed to close the gaps between your current state and your organizational vision.
Qualitative Research & Stakeholder Impact
A program is only as good as its outcomes. I lead qualitative deep-dives. Interviewing participants and stakeholders to capture the why behind the data. I transform these insights into high-level reports that prove your program’s value and provide a roadmap for continuous improvement.
Digital Accessibility & Inclusive UX
Accessibility is a pillar of my architectural approach. I audit websites, marketing materials, and internal assets to ensure WCAG 2.2 compliance. I ensure your brand is inclusive, compliant by creating accessible documents, brand guides and roadmaps that respect all users.
Lasting Impact
Trusted By
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Lys was contracted to lead several high-impact projects. They designed and conducted qualitative research on participant experience, completed a CRM gap analysis with clear strategic recommendations, delivered one-on-one business coaching, and contributed as a peer mentor and subject matter expert within our IDEA Ecohub. Their work also supported outreach, survey design, KPI development, and data reporting across two major programs.
Brandi Butts
Program Manager, Community Futures BC
The Digital Creation Hub (DCH) program started as a spark of an idea and with Lys's guidance it has turned into a viable pilot project. They have created all the systems and backend processes needed to run this vital program, and they are also serving as the digital coach for the program itself.
They have a way of explaining complicated and enigmatic digital processes in a very digestible and kind way, tailored to the individual's needs, and their one-on-one work with our artist clients is the highlight of the program. They have an impeccable work ethic and are quick to troubleshoot areas where we might run into difficulties, offering tangible real-world solutions. They bring such a wealth of knowledge and expertise that they are able to guide our artists through the huge array of digital options available to them. We are looking forward to working with them on more projects and highly recommend them.
Illana Hester
Executive Director, The Old School Art House
Strategic Pillars
Every pillar of my work is grounded in accessibility and WCAG 2.2 standards, ensuring your programs are inclusive by design from day one.
Program Architecture & Design
I architect programs from first concept to final outcome. Tell me what your program needs to achieve, and I will build the entire ecosystem ensuring a seamless move from idea to viable pilot.
Qualitative Research & Impact Reporting
Prove the value of your program by going deeper than a survey. I lead the deep-dive interviews and stakeholder reviews. As an independent partner, I capture the honest opinions of participant experience and deliver it to you in a comprehensive report with actionable recommendations for your board and funders.
Operational Audits & Gap Analysis
I identify where your organization is losing time and energy. From technical debt to inefficient staff workflows, I provide the analysis needed to automate processes, template your workflows, and recapture your team’s capacity.
Inclusive Marketing & Digital Strategy
I act as the strategic lead for your marketing initiatives. I conduct the research, audit your workflows for SEO and accessibility, and provide your team with the reports and training they need to implement high-impact campaigns. I ensure your brand is compliant, visible, and strategically sound.
Strategic Facilitation & Alignment
I lead the conversations that move your program from vision to reality. As a neutral facilitator, I guide your roundtables, meetings and webinars to ensure they stay productive and on-schedule. I don’t just moderate; I capture the room’s intent and deliver an actionable report that ensures everyone, from leadership to front-line staff, is bought into the vision.
Change Management & System Adoption
The best systems fail if the people don't use them. I manage the human side of digital transitions, helping teams navigate the shift from legacy tools to new workflows. By focusing on psychological safety and ensure your new programs actually stick.
B2B Program Coaching & Service Delivery
An extension of your team. A catalyst for your participants.
I have partnered with non-profits and government-funded initiatives across BC to deliver expert digital coaching to their program participants. I manage the technical and strategic support for your participants so you can focus on program growth.
How the Partnership Works
1. Expert 1-on-1 Mentorship: Tailored business, branding, and organic marketing strategy for entrepreneurs.
2. Hands-on Technical Support: Real-world troubleshooting and website builds across Wix, Shopify, and WordPress.
3. Accessible Coaching: I adapt my training materials for diverse learning styles and differing skill-levels.
4. Seamless Integration: I bill your organization directly, providing a turnkey solution that simplifies your administration and delivers measurable results.
Case Studies
Pride In Entrepreneurship – Identity-Focused Business Coaching
Inclusive Entrepreneurship – Data Strategy & Program Impact
Digital Creation Hubs – Empowering the Creative Economy
BC Tourism Sustainability Network – Regenerative Strategy
Accessible Entrepreneurs – Adaptive Business Coaching
BC Tourism Resiliency Network – Ready to E-Market
Land Acknowledgement
I am based in Nanaimo, BC on the ancestral lands of the Snuneymuxw First Nation. I am grateful to operate on this land, which is governed by the Sarlequun Snuneymuxw Treaty of 1854—one of the few pre-Confederation treaties in British Columbia. Learn more.
Working remotely allows me to collaborate with clients across Turtle Island. I recognize that the infrastructure supporting this work exists on stolen lands. I am dedicated to the process of decolonization by listening, learning, and supporting Indigenous-led initiatives across the regions where my work has an impact.