As a project manager and business coach, I’ve seen it time and time again, especially among neurodiverse entrepreneurs and creatives: the tension between our brilliant ideas and the practical realities of building a sustainable business. We’re visionaries, idea machines, and passionate problem-solvers. But sometimes, that very creativity becomes a trap. What we want to do vs what we need to do (and what we are actually doing). Let’s unpack this. 

It’s no secret that many artists struggle to promote themselves online. When I meet with creatives for the first time, they often admit...