How Artists Can Build a Digital Presence Without Burning Out

It’s no secret that many artists struggle to promote themselves online. When I meet with creatives for the first time, they often admit their digital strategy feels non-existent, or like they’re just throwing spaghetti at the wall and hoping something sticks.

This blog is here to change that.

You’ll learn how to build a sustainable online presence, streamline your content creation, and save time while still showing up consistently. Whether you’re just starting out or trying to optimize what you already have, these tips are designed to help you grow without burning out.

 The biggest misconception: “I Don’t Have Time

If you’ve ever said, “I want to show up online, but I just don’t have time,” you’re not alone, but you’re also not stuck.

I am a big believer in reframing our thoughts. So, let's reframe your workflow.

Posting can feel time-consuming, but with the right systems and tools, it doesn’t have to be. Technology now allows us to automate, schedule, and simplify our online presence, so we can spend more time creating and less time feeding the algorithm.

As an artist, I’ve found joy in sharing my work online. Whether it’s a photo of a piece in progress, a finished artwork, a feature in a publication, or a collaboration with another creative, these moments are all content. You don’t need to reinvent the wheel. You need to capture what’s already happening.

Prep your space to create content

To make content creation easier, start by prepping your space:

• Lighting: Find a well-lit area for photos or videos. Seriously, find the lamp or buy the lamp. You don't need it set up all the time, know where the perfect spot is.

• Support: Get a tripod or a second set of hands to help you with the camera. Spent some time playing around with angles (when you're not creating). Be curious about camera placement and what looks good; know this before you start photographing or recording.

• Declutter: Tidy up one small area for clean shots.

• Comfort: If you’re camera-shy, take photos when you feel good. You don’t need to be “on” all the time, but showing your face helps build a connection. Let's be "reel" video content performs better than still photography. Reels and TikTok have the potential to gain a larger following quickly.

• Habit-building: If you don’t have a dedicated studio, make it a habit to snap a photo or turn on the video at the start or end of each session. It's as simple as adding one new step to your process.

Where to start with your digital presence

Feeling overwhelmed by platforms, algorithms, and content calendars? You’re not alone. The key is to start with intention, not perfection.

Before choosing platforms or building a website, take inventory of what you already have.

5 Essentials to Prepare Before You Go Online

1. A Consistent Name

   Choose a name to create under and use it across all platforms. It doesn’t have to be a business name. Just something searchable and unique. Check availability for domain names and social handles.
   

2. An Artist Statement

   This is your “why.” Start with a brain dump, answering questions like:

   • What mediums do I use?

   • What emotions drive my work?

   • Where has my work been shown?

   • What influences my creative process?
     

3. Refine it for different platforms. Your website can host the full version, while social bios need a short, punchy line.
   

4. A Logo or Visual Identifier

   This could be a photo of you, a wordmark, or a graphic. Consistency helps people recognize you across platforms.
   

5. High-Quality Photos and Video of Your Work

   Clear, well-lit images are key. Use your phone’s camera to create a folder of ready-to-post artwork, making scheduling easier. Let's be realistic, you could be the best artist in the world, but if your photos suck, you won't be successful online. Don't rush this step.
   

6. Evergreen Content

   Evergreen content doesn’t expire. Most of your art qualifies! Repost older work, share progress shots, or revisit past projects. Your audience likely hasn’t seen everything, and even if they have, they’ll appreciate the reminder.

With a little prep and intention, your digital presence can become a natural extension of your creative practice.