St Michael's Print Shop | Strategic Consulting & Website Redesign

Platform: WordPress
Focus: Creative Nonprofit
Features: Members Area, Events Calendar, Blog, E-Commerce

St. Michael’s Printshop, a creative nonprofit in St. John’s, Newfoundland, hired me as a consultant to evaluate their online marketing strategy, SEO, and e-commerce setup. After delivering a comprehensive audit report, we transitioned into a coaching phase, during which I trained staff on how to manage their website, integrations, and online store.

I led a full redesign of their WordPress site, focusing on:
- A secure members-only area for board minutes and member perks
- An updated events calendar and blog for community engagement
- Room rental integrations for studio bookings
- A refreshed e-commerce store for selling prints and merchandise

To ensure long-term success, they retained me for ongoing support, giving staff access to expert guidance whenever needed. The result is a cohesive, accessible, and fully functional website that supports their mission and simplifies operations.