From Vision to Proof of Impact
Program Architecture | Strategic Audits | Qualitative Analysis
Most organizations don't have a vision problem; they have a structural problem. High-level goals often get lost in poor implementation, technical gaps, or a lack of human-centered feedback. You don't just need a manager to check boxes, you need an architect to build the system and a strategist to prove it works.
I bridge the gap between executive intent and operational reality. By combining Lean methodology with human-first research, I design digital programs that are resilient, inclusive, and backed by measurable participant success.
How I Architect Your Success
Program Architecture & System Design
I build the high-level blueprints for complex digital initiatives, ensuring your technology, workflows, and long-term goals are in total alignment. As a fierce project lead, I move programs from conceptualization to sustainable delivery, ensuring no detail is lost in the transition.
Technical Audits & Risk Mitigation
I provide clarity through deep-dive Gap Analysis and Risk Registers, identifying where your digital ecosystem is vulnerable or inefficient. I don't just point out the problems; I provide the strategic recommendations needed to close the gaps between your current state and your organizational vision.
Qualitative Research & Stakeholder Impact
A program is only as good as its outcomes. I lead qualitative deep-dives. Interviewing participants and stakeholders to capture the why behind the data. I transform these insights into high-level reports that prove your program’s value and provide a roadmap for continuous improvement.
Digital Accessibility & Inclusive UX
Accessibility is a pillar of my architectural approach. I audit websites, marketing materials, and internal assets to ensure WCAG 2.2 compliance. I ensure your brand is inclusive, compliant, and legally de-risked by creating accessible documents and roadmaps that respect all users
The Digital Creation Hub (DCH) program started as a spark of an idea and with Lys's guidance it has turned into a viable pilot project. They have created all the systems and backend processes needed to run this vital program, and they are also serving as the digital coach for the program itself.
They have a way of explaining complicated and enigmatic digital processes in a very digestible and kind way, tailored to the individual's needs, and their one-on-one work with our artist clients is the highlight of the program. They have an impeccable work ethic and are quick to troubleshoot areas where we might run into difficulties, offering tangible real-world solutions. They bring such a wealth of knowledge and expertise that they are able to guide our artists through the huge array of digital options available to them. We are looking forward to working with them on more projects and highly recommend them.
Illana Hester | Executive Director,
The Old School Art House
Strategic Pillars
Program Architecture & Design
I move initiatives from concept to a viable pilot. I design the KPIs, the intake workflows, and the assessment frameworks. By building agility into the foundation, I ensure your program can adapt to real-world feedback without losing its momentum.
Qualitative Research & Impact Reporting
I bridge the gap between data and the human experience. Through stakeholder interviews, participant feedback loops, and deep-dive program reviews, I provide the qualitative reports and recommendations you need to prove your impact to funders and boards.
Operational Audits & Gap Analysis
I identify where your organization is losing time and energy. From technical debt to inefficient staff workflows, I provide the analysis needed to automate processes, template your workflows, and recapture your team’s capacity.
Inclusive Marketing & Digital Strategy
Marketing shouldn't lead to burnout. I build distribution frameworks and accessible marketing strategies that ensure your message reaches everyone, regardless of ability. I specialize in WCAG 2.2 compliance and the creation of accessible digital infrastructure.
Strategic Facilitation & Alignment
I lead high-stakes workshops and stakeholder sessions designed to move groups from stuck to synchronized. Whether it’s a program design sprint or a mission-alignment session, I facilitate with a focus on psychological safety and inclusive UX. I don’t just lead the conversation; I synthesize the outcomes into actionable roadmaps that ensure everyone, from leadership to front-line staff, is bought into the vision.
Change Management & System Adoption
The best systems fail if the people don't use them. I manage the human side of digital transitions, helping teams navigate the shift from legacy tools to new workflows. By focusing on psychological safety and ensure your new programs actually stick.
SERVING INDUSTRY LEADERS
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Lys Glassford
Digital Consultant | Accessibility Specialist | Creative Technologist | Project Manager
I bring a rare combination of strategic planning, creative design, and technical skill to every project. Whether building digital systems and intake processes for provincial programs or helping grassroots nonprofits modernize, my goal is to create infrastructure that actually works for people. I am known for bridging the gap between the tech and the vision, ensuring your team stays aligned, empathetic, and productive.
Core Areas of Expertise:
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User-First Web Design & SEO: Creating high-performing websites (Wix, WordPress, Shopify) that get found and convert visitors into customers.
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Accessibility & Inclusion (WCAG 2.2): Future-proofing your brand by ensuring your digital content is accessible to everyone, including those with disabilities.
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Workflow & Team Optimization: Designing smarter ways for remote and in-person teams to work together using tools like HubSpot, Jira, and Google Workspace.
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Program Growth & Training: Developing and leading workshops, webinars, and digital programs that engage your community and stakeholders.
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Project Management & Coordination: Leading complex initiatives from initial concept to final delivery. I manage the critical path, budget, timelines, and stakeholder communication, so you don't have to worry about the details.
Lys was contracted to lead several high-impact projects. They designed and conducted qualitative research on participant experience, completed a CRM gap analysis with clear strategic recommendations, delivered one-on-one business coaching, and contributed as a peer mentor and subject matter expert within our IDEA Ecohub. Their work also supported outreach, survey design, KPI development, and data reporting across two major programs.
Brandi Butts
Program Manager, Community Futures BC
Scalable B2B Service Delivery & Coaching
High-impact digital support for your program participants
I partner with organizations, non-profits, and government-funded initiatives to provide expert digital marketing coaching directly to their clients. Whether you are supporting new entrepreneurs or individuals facing barriers, such as disabilities or neurodiversity, I act as an extension of your team, providing the technical and strategic support your participants need to succeed.
How the Partnership Works
Your organization hires me as a dedicated service provider. You manage the program, and I manage the delivery of high-value coaching, including:
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1-on-1 Business & Marketing Coaching: Tailored sessions that help entrepreneurs find their audience and build their brand through organic marketing and social media strategy.
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Technical Support: Hands-on website builds, improvements and digital troubleshooting for platforms like Wix, Shopify, Squarespace and WordPress.
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Operational Skills Training: Specialized coaching in time management and project organization designed for neurodiverse learning styles.
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Inclusive Service Delivery: All coaching is designed with accessibility at its core, ensuring every participant feels supported and capable.
Offering seamless integration into your program, I simplify your administration by billing your organization directly, allowing you to focus on program growth while I focus on participant results. From workshops and webinars to individual mentorship, I provide the accessible, actionable solutions that help your interested parties th thrive
Land Acknowledgement
I am based in Nanaimo, BC on the ancestral lands of the Snuneymuxw First Nation. I am grateful to operate on this land, which is governed by the Sarlequun Snuneymuxw Treaty of 1854—one of the few pre-Confederation treaties in British Columbia.
Working remotely allows me to collaborate with clients across Turtle Island. I recognize that the infrastructure supporting this work exists on stolen lands. I am dedicated to the process of decolonization by listening, learning, and supporting Indigenous-led initiatives across the regions where my work has an impact.